If you’re a personal injury attorney looking to boost your online visibility, there are some marketing strategies you can use to reach potential clients.
Leverage SEO tactics, create engaging content, and look into search ad campaigns that target the right demographics for your firm.
Build an SEO-friendly website.
SEO (search engine optimization) can help direct more traffic to your website and increase the visibility of your law firm. To start, focus on the quality of content on your site; use keywords naturally throughout so that search engines can find it more easily.
Also, create different pages for various practice areas to attract specific searches from potential clients.
Finally, be sure to keep your website up-to-date and consistent with current SEO standards.
Leverage social media advertising & marketing.
Social media is a great way to increase the visibility and brand awareness of your personal injury attorney firm. Invest in paid advertising campaigns across different social media platforms, such as Facebook, Instagram, and Twitter.
Additionally, you can leverage content marketing such as blogging/vlogging to regularly post valuable content in order to attract readers.
Create high-authority content pieces or blogs.
Creating content pieces is a great way to show your expertise in the personal injury field while also naturally optimizing your website for specific keywords related to personal injury topics.
By crafting well-written, high-authority content pieces, you can increase visibility to an audience searching for advice.
Additionally, post these pieces on popular sites like Medium or Quora for increased reach and engagement with readers.
Paid search and display ads (Google Ads).
Paid search and display ads via Google Ads are a viable marketing tactic for personal injury attorney firms looking to increase their online visibility presence.
You can target keywords related to the types of cases you are proficient in, like “medical malpractice attorneys” or “birth injury lawyers.”
Ads give you control over who views your content and how often they see it. Additionally, ads also direct potential clients to your website, where they can learn more about your services and contact you directly.
Use local keyword strategies for maximum visibility in local areas.
SEO keyword techniques for personal injury attorneys should include localized keywords. In other words, these identifying terms should be as specific to a particular geographical region as possible.
For example, target “best medical malpractice attorney in St Louis” rather than just “medical malpractice attorney” (which covers a much broader range of areas).
Use online resources such as Google Keyword Planner or ScribbleLive’s Content Insight Tool to select and target the most relevant local keywords that bring locally-based customers to your website.
Kevin James Curran is an entrepreneur who specializes in online reputation management.